As for FAX-DM, it is the technique
which can find your customers here in Japan cheaply and conveniently.
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The merit of <FAX-DM >
As for development of new customer, it must be basis of business achievement. However it would be very hard for you, if you jump in a company without an apointment.
The facsimile direct marketing breaks through acceptance very easily, reaches
in peroson relative to the sent one.
As for transmission unit cost being cheap, the listed below shows the comparison
with some of transimission methods in Japan.
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Transmission method
Postage
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Postage
(yen) |
List procurement |
Example of reaction ratio
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Setup time |
Reliability |
| E-mail |
0 |
Considerably difficulty |
Would be Lower than .1% |
Short |
Low |
| Mail |
80 |
Easy |
Would be Higher than 4% |
Several wekks |
High |
| Facsimile |
10 |
A little easy |
Would be in 2%
Depending on the content
|
Short |
Middle |
As for the address of e-mail, it will be random to be reached will be eliminated
by filter. If you have a right address to send, there is no problem.
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- Because extremely test sale of the new commodity is possible
- Because time is not required for preparation, the helper can be struck in competitive other companies
- Because cost is cheap, you can try easily if you have date to send. If you do not have it, we can sell.
| You can use with such a scene |
- Finding some business partners
- Gathering costumers to your place
| About the legal aspect |
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In Japan, there is a low of the Act for Protection of Computer Processed
Personal Data Held by Administrative Organs. When you look at the foreign
countries, there is a country which provides regulation in facsimile transmission,
but with present Japanese law, as for sending DM with FAX, it has not become
with the object of especially regulation. In addition, because FAX number
list offers of the enterprise which Remind has done is not sale of personal private
information, it is not the object of private personal information
protective method.
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